Mr. Tony Harris is the Founder and Chief Strategy Officer of THINC B2B Digital Marketing & Management Consultants, a company he founded in 2014. He has an extensive background in lifestyle, sports, medical device and technology marketing.
Harris is a well-known thought leader and subject matter expert on Internet Marketing and E-Commerce, Corporate/Crisis Communications, Issues Management, Experiential Marketing, Trademark/ Intellectual Property Matters and Strategic Planning. His career includes executive counsel to some of the most recognized brands embraced by consumers and shareholders alike. Harris frequently consults for private equity and investment firms to evaluate and prepare recommendations as to the viability of potential acquisitions. In doing so, he advises on optimizing portfolio companies to ensure EBITDA growth, improved customer counts and growth in overall share of wallet. Harris also oversees strategic re-alignment of human capital needed for business intelligence, sales and marketing, finance and IT. His strategic expertise includes marketing database and CRM systems, as well as operational procedures with a focus on enabling organizational success in the digital economy.
In 2016 he established B2B Global Media, a premier media placement and content deployment firm working on behalf of distinct client brands to help them become leaders in an evolving landscape.
In addition to these roles, Harris holds several board positions with companies including Ads on Top (a digital out-of-home software solution) and Apruve (payment solutions for B2B e-commerce). He also serves on the Board of Governors for Merchology, an industry leading B2B custom apparel and corporate gift company. Harris was on the Board of Directors for the Minnesota High Tech Association from 2014-2018.
Executive leaders and former colleagues consistently call on Harris to provide value and innovation, drive measurable results, and often, provide solutions to an existing business challenge. His approach is based on understanding data science and customer analysis, applying that information to the business plan, and then calibrating strategy and tactics to deliver measurable outcomes.
Harris holds a degree from the University of St. Thomas.