Customer Relationship Management companies SMP and White Cup will join together to collectively serve the distribution sector.
Customer Relationship Management provider White Cup acquired Sales Management Plus (SMP), a provider of CRM and business intelligence solutions tailored for the distribution sector.
SMP solutions, known for reporting, analytics, self-serve data visualizations, dashboards and integrated marketing capabilities, will now be supported by and operate under the White Cup umbrella.
The SMP team will join White Cup to ensure a “seamless transition and uninterrupted service” for its distribution customers.
Garden City, ID-based White Cup has over 850 customers worldwide, according to a news release for the acquisition.
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Vesna Brajkovic
Vesna Brajkovic is MDM’s Senior Editor, having joined the company in May 2023. She has more than seven years of experience as a B2B publication editor, having focused on the commercial trucking, railroad, transit, fleet maintenance, automotive aftermarket and aviation industries. Brajkovic most recently spent the past two-plus years as Managing Editor of Heavy Duty Trucking for Bobit Business Media — where she reported and edited news and features on the commercial trucking industry, managed eNewsletters and social media, coordinated print magazine production and developed content for events and multimedia such as podcasts and videos. She can be contacted at vesna@mdm.com.
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