# THINCB2B — Business Growth Advisory

> THINCB2B is the B2B growth advisory practice of Tony Harris, a globally recognized strategist who works with enterprise leaders, boards, and private equity firms to optimize business growth, align people with performance, and create sustainable value. With over three decades of experience spanning industrial, distribution, manufacturing, aerospace and defense, and private equity sectors, Tony guides organizations through critical inflection points — scaling operations, integrating acquisitions, mapping succession, and preparing for exits.

## About

- [Home](https://www.thincb2b.com/): Overview of THINCB2B's advisory practice, client logos, and core value propositions including strategic intelligence, risk mitigation, and operational excellence.
- [About Tony Harris](https://www.thincb2b.com/about/): Background on Tony Harris — founder, B2B growth strategist, board member, and author. Includes current board and advisory roles at EETech Group, TeamProcure, Same Sky Devices, Waytek, and Merchology.
- [Expertise](https://www.thincb2b.com/expertise/): Detailed breakdown of service areas — Business Growth Optimization, Executive Coaching & Leadership Development (Everything DiSC® Authorized Partner), and Portfolio Optimization for Private Equity.
- [THINC Tank](https://www.thincb2b.com/thinc-tank/): Tony's blog where popular culture, tech innovation, and trend forecasting converge. Covers topics related to FADS (Food, Alcohol, Drugs, Sex), B2B strategy, and cultural intelligence.
- [FADS Book](https://www.thincb2b.com/the-book/): Information about "FADS Marketing," Tony Harris's book examining how brands use fads related to food, alcohol, drugs, and sex to permanently shape consumer behavior. Includes predictions, case studies, and psychological insights.
- [Contact](https://www.thincb2b.com/contact/): Contact page for engaging THINCB2B advisory services.

## Key Services

### Business Growth Optimization
Aligning people, process, and performance with a clear path to profitable, sustainable growth. Focus areas include profitability modeling and margin improvement, customer experience and GTM alignment, employee engagement and leadership development, succession planning and organizational readiness, and strategic roadmap development for organic or accretive growth.

### Executive Coaching & Leadership Development
Working with executive teams, functional leaders, and rising talent to align decision-making, accountability, and culture with business strategy. Offerings include 1:1 executive advisory, custom leadership development tracks, accountability systems, organizational clarity sessions, and people-focused performance frameworks.

### Portfolio Optimization for Private Equity
Hands-on strategic guidance across private equity portfolios including value creation strategy, post-acquisition integration, succession planning and leadership assessment, operational efficiency and organizational design, and GTM refinement for increased EBITDA.

## Core Values

- **Intelligence**: Intellectual rigor, systems thinking, and strategic discipline.
- **Insight**: Strategy that is both evidence-based and deeply human.
- **Intention**: Refined clarity where every move and outcome is deliberate.
- **Impact**: Measurable outcomes, lasting value creation, and meaningful momentum.
- **Balance**: Grounded action that meets sustainable growth.
- **Humanity**: Relationships, empathy, and integrity shape the work.

## Industries Served

Industrial, distribution, manufacturing, aerospace and defense, electronic components, software development, custom-branded apparel, and private equity. Notable clients and board affiliations include EETech Group, TeamProcure, Same Sky Devices, Waytek, Merchology, AdvancedPCB, Honeywell, TE Connectivity, Samtec, Google, Global Industrial, Parts Town, TreviPay, and others.

## Community & Philanthropy

- [THINCB2B Community Foundation](https://www.unitedcharitable.org/fsp_daf/thinc-b2b-community-foundation/): Provides scholarships for undergraduate students pursuing STEM disciplines.

## Book

- [FADS Marketing on Amazon](https://www.amazon.com/FADS-Marketing-Alcohol-Drugs-World/dp/0692041710/): Tony Harris's book on how brands harness fads in food, alcohol, drugs, and sex to shape behavior permanently. Features psychological insights, real-world case studies, and trend predictions.