Samsung leads the field with 45.2% market share. However TrendForce expects that to fall to 35.4% this year.
Huawei is expected to be No.2 with 34.3% share this year.
The market shares of Honor and Lenovo (Motorola) are expected grow, respectively, from 6% and 5.5% in 2024 to 9.1% and 7.6% in 2025.
Xiaomi is also gaining traction with its MIX Flip series targeting the compact foldable market, with its share expected to rise from 3% in 2024 to 5.1% in 2025.
Combined, other brands such as OPPO and vivo are projected to account for 8.5%.
All could change in 2026 when TrendForce reckons Apple is likely to launch its first foldable phone in H2, featuring a 5.5-inch external display and a 7.8-inch internal display.
With foldables expected to ship only 19.8 million units in a 1.25 billion unit total snartphone market this year, TrendForce believes Apple’s entry could be the turning point that drives foldables into the mainstream and injects momentum into the smartphone industry
