John Bowman, marketing director, explained: “There is a trend among certain large semiconductor manufacturers to reduce their distribution network. This, of course, reduces their operating costs and increases their profitability, whilst giving them an unhealthy leverage and restricting customer choice.”
Adios Electronics is a wholly owned subsidiary of Anglia which breaks the mould of a traditional component broker. It holds inventory on popular products rather than sourcing parts for customers, enabling customers to access a broad supplier base without the restrictions imposed by franchised lines.
Over the last 12 months, the company has identified 10 distributors in China and, following due diligence, created a broader supplier base offering brands such as Analog Devices, including Maxim and Linear Technology devices. There is no blind buying, said Rawlins and no buying to order. Selections are based on 12 years; experience and accrued market knowledge of selling these product lines. Adios is AS9120-accredited, for quality management systems.
The business model merges “the reliability of traditional distribution—such as robust inventory management, quality control and high service levels—with the agility and reach of a broker,” without the restrictions imposed by franchised lines, said the company.
The pricing in Asia means that cost savings on branded parts can be 30-35%. All of which are passed on to customers, said Rawlins.
The company currently holds over £1m inventory, 500-600 lines of semiconductors, available ex-stock.
The company website hosts information on available inventory and datasheets but purchases are made via email or phone (+44 (0) 1945 39 39 39).
