The rebrand encompasses four of Saint-Gobain’s brands.
Construction materials supplier Saint-Gobain announced Oct. 17 that it will rebrand its Films and Fabrics business unit Saint-Gobain Composite Solutions.
According to a news release, the rebrand will encompass three of Saint-Gobain’s existing Films and Fabrics brands: radome manufacturer Sheergard, membrane fabrics manufacturer Sheerfill and Onesuit, a manufacturer of protective suits. The rebrand also establishes a new product brand, Versiv, which provides protection, release, electrical, and friction and wear applications.
“Corporate and product branding is more than just a logo or a tagline. It’s a promise to our customers, and it is ultimately defined by them — in how they perceive our company and our products,” Saint-Gobain Composite Solutions general manager Dale Thomas said. “We are excited to announce the change of our business unit and our product brands as we are re-envisioning our brand to better reflect who we are and our unique ability to deliver extraordinary performance across a spectrum of demanding settings.”
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Brad Star is an Associate Editor at MDM, having joined the company in August 2022. He spent most of the previous two years as a Business Reporter for USA-Today Network-Wisconsin’s Appleton Post-Crescent, writing its Buzz column that covered local retail and consumer service businesses in the Fox Cities. Star has a degree in economics from Beloit College.
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