In an apparent effort to reduce some delivery costs, Amazon has offered $10 to select customers who elect to pick up purchases in store.
In an apparent cost-saving measure, Amazon seems to have ramped up marketing of its pick-up option, which offers $10 to select customers who elect to pick up a purchase in-store rather than have it shipped to them.
While Amazon officials told Reuters that the pickup promotion is not new, the news outlet reported on May 8 that the eCommerce giant has emailed the offer to “an undisclosed number of its shoppers.” The promotion offers customers $10 to retrieve an order of $25 or more at a pick-up location such as Whole Foods, Amazon Fresh or Kohl’s stores.
Amazon officials specifically told Reuters the promotion was not viewed as a cost-cutting measure, and reiterated that point by telling Business Insider it’s “a benefit to customers who want to try a convenient and secure offering to pick up their packages.”
Still, the effort to reduce some delivery costs by incentivizing pick-up comes on the heels of other efforts to slash costs, including the lay-off of 27,000 employees since November 2022.
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Vesna Brajkovik is MDM’s Senior Editor, having joined the company in May 2023. She has more than seven years of experience as a B2B publication editor, having focused on the commercial trucking, railroad, transit, fleet maintenance, automotive aftermarket and aviation industries. Brajkovic most recently spent the past two-plus years as Managing Editor of Heavy Duty Trucking for Bobit Business Media — where she reported and edited news and features on the commercial trucking industry, managed eNewsletters and social media, coordinated print magazine production and developed content for events and multimedia such as podcasts and videos. She can be contacted at vesna@mdm.com.
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