‘We’re looking for the smartest ideas and founders from all over the UK to join this year’s list, says Bloomberg, ‘we believe that diversity — of founders, of workers, of locations, of backgrounds, of ideas — produce the coolest companies, and we hope the final product will reflect that.’
‘If you’re based in the UK, have a hot new idea that’s won over investors and customers, and are privately held, send us your application.
‘We’ll ask you to show us how your product is 
landingwith users and to tell us about external funding, so please no entries still in stealth mode.
‘We’ll unveil the companies at the Bloomberg Technology Summit in London on October 22. Startups on the list will be profiled and invited to the show and its networking events.
‘A selection of the companies from the list will also be asked to speak in a panel discussion about the UK startup scene in front of our live and virtual audiences.
’Please get your application in by Aug. 5. We’re looking for enough qualitative information and detail to get a good sense of your business model, customer demand and why your product is unique.
Specific claims will always beat out generic assertions.
