The rebrand comes nearly a year after Woodgrain’s acquisition of Huttig.
Nearly a year after being acquired by wood products distributor Woodgrain, Huttig Building Products has rebranded under the Woodgrain banner as the company aims to become a singular entity.
The rebrand went into effect April 3, according to a news release, with the combined company now known as Woodgrain. Legacy Huttig locations have joined Woodgrain’s Distribution Division.
“While the name is changing, we honor the proud heritage of Huttig Building Products, dating back to 1885,” Woodgrain Distribution Division President Todd Dame said in the release. “We celebrate Huttig’s long history as a leading distributor of millwork and building materials. Additionally, we are pleased to add the tremendous experience and deep knowledge of our Huttig teammates across a variety of product categories to Woodgrain’s leading millwork operations.”
Woodgrain acquired Huttig — a distributor of millwork, building materials and wood products with operations in the U.S. and Chile — in May 2022 in a $350 million deal.
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Brad Star is an Associate Editor at MDM, having joined the company in August 2022. He spent most of the previous two years as a Business Reporter for USA-Today Network-Wisconsin’s Appleton Post-Crescent, writing its Buzz column that covered local retail and consumer service businesses in the Fox Cities. Star has a degree in economics from Beloit College.
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