Apple led the smartphone market revenues with a 42% share and Samsung led in units.
Among the top five OEMs, Xiaomi’s revenue growth was the fastest.
Beyond the top five, OEMs which grew revenues significantly were Huawei, HONOR, Motorola and Transsion.
The >$800 segment continued to increase its share, growing YoY by 2pp, while taking share from sub-$400 segments.
“The outlook for Apple looks solid as there is more supply chain excitement for the upcoming iPhone 16 family and big expectations for Apple Intelligence,” says Counterpoint’s Jeff Fieldhack.
“The ongoing premiumization trend, coupled with the AI trend, is likely going to push up the ASPs and revenues in the coming quarters,” says Counterpoint’s Tarun Pathsk, “smartphones make the perfect platform for making AI accessible to everyone. Generative AI, especially, is revolutionising smartphones. It offers personalised experiences, enhances existing features, and allows for more intuitive interactions. We estimate that GenAI’s share of overall smartphone shipments will reach 18% by 2024.”
