GPT-4o is a faster but still free model for all ChatGPT users.

Lead photo: OpenAI Chief Technology Officer Mira Murati presents the firm’s new CPT-4o tool in a May 13 livestream. Source: OpenAI.

Lead photo: OpenAI Chief Technology Officer Mira Murati presents the firm’s new CPT-4o tool in a May 13 livestream. Source: OpenAI.

The ChatGPT fervor just gained more fuel.

On May 13, OpenAI unveiled the new ‘flagship’ model of the technology tool that is enhanced with audio, vision and text in real-time — and still free for its basic version.

OpenAI has launched GPT-4o as the latest ChatGPT iteration, with the “o” representing “omni” as a step towards more natural human-computer interaction that the company says will be easier and more intuitive to use.

The new elements with GPT-4o lead with its ability to accept any input combinations of text, audio and image to produce a resulting combination of text, audio and image outputs. OpenAI touts the tool’s ability to respond to audio inputs in as little as 232 milliseconds and an average of 320 milliseconds — similar to human response time in a conversation. Meanwhile, the firm added, GPT-4o is much better at vision and audio understanding than other existing generative AI models.

GPT-4o will be free for all users, OpenAI shared, and paid users will continued to have added benefits with up to five times the capacity limits of free users, Chief Technology Officer Mira Murati said in a livestream presentation.

A blog from OpenAI detailed that GPT-4o’s features will be rolled out “iteratively” to ensure their safety, though its text and image upgrades began rolling out on May 13.

The previous version, GPT-4, launched in March 2023. Overall, OpenAI brands GPT-4o as a faster, more accurate and more immersive generative AI tool than what it has previously offered. 

Watch OpenAI’s livestream announcement below:

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Mike Hockett

Mike Hockett is MDM’s executive editor, having joined the publication in March 2022. He oversees MDM’s editorial content and direction, coordinates with contributing authors, conducts interviews with executives in the wholesale distribution space and serves as the editorial face of MDM at industry events. He has extensively covered the distribution and manufacturing sectors since 2014. Hockett works from his home in Madison, WI. He can be contacted at mike@mdm.com.

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